CEO Richard Edelman: “Business, beware the siren song”

CEO Richard Edelman: “Business, beware the siren song”

In his new blog, Edelman CEO Richard Edelman writes the citizens of the world have been stunned by the ferocity and duration of the Covid-19 pandemic.

“They initially placed their faith in government as the sole institution capable of marshalling the resources to defeat this insidious enemy, but trust dissolved into disillusionment as the death toll and job losses mounted. As of January 2021, business emerged as the most trusted institution, the only one seen as both ethical and competent. Our most recent¬†2021 Edelman Trust Barometer Spring Update: A World in Trauma¬†confirms business as the most trusted institution, widening its lead over government, especially in markets still in the throes of the pandemic. But overreliance on business as savior is an unstable and unsustainable formula that could explode for a private sector that promises too much and is then unable to meet the ever-expanding expectations of a traumatized public.”

Read the whole blog.

Edelman Trust Barometer 2021

Edelman Trust Barometer 2021

Pilgrim is an affiliate of Edelman in Finland. In this role, its mission is to advance the role of trust in business and communications. 2021 Edelman Trust Barometer reveals a rampant infodemic is fueling widespread mistrust of societal leaders.

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Edelman Launches Edelman Studios

Edelman Launches Edelman Studios

Edelman has launched Edelman Studios, a global content creation and production hub. Edelman writes: “There are two main content creation engines. First is the Blue Room, an earned-first studio that will create fast and shareable content at the intersection of news, culture and attention. The other is Edelman Productions – a unit that will specialize in content connected across channels and audiences as part of campaigns powered by data and insights, activated by earned, owned and paid strategies.”

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Pilgrim is an Edelman Affiliate in Finland.