Edelman Trust Barometer 2021

Edelman Trust Barometer 2021

Pilgrim is an affiliate of Edelman in Finland. In this role, its mission is to advance the role of trust in business and communications. 2021 Edelman Trust Barometer reveals a rampant infodemic is fueling widespread mistrust of societal leaders.

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Edelman Launches Edelman Studios

Edelman Launches Edelman Studios

Edelman has launched Edelman Studios, a global content creation and production hub. Edelman writes: “There are two main content creation engines. First is the Blue Room, an earned-first studio that will create fast and shareable content at the intersection of news, culture and attention. The other is Edelman Productions – a unit that will specialize in content connected across channels and audiences as part of campaigns powered by data and insights, activated by earned, owned and paid strategies.”

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Pilgrim is an Edelman Affiliate in Finland.