Pilgrim is an affiliate of Edelman in Finland. On this page we present our local stakeholders with interesting, topical information from Edelman. Please, find a case story for the IKEA Fifty Fifty Campaign below.
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Pilgrim is an affiliate of Edelman in Finland. In this role, its mission is to advance the role of trust in business and communications. 2021 Edelman Trust Barometer reveals a rampant infodemic is fueling widespread mistrust of societal leaders.
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Edelman has launched Edelman Studios, a global content creation and production hub. Edelman writes: “There are two main content creation engines. First is the Blue Room, an earned-first studio that will create fast and shareable content at the intersection of news, culture and attention. The other is Edelman Productions – a unit that will specialize in content connected across channels and audiences as part of campaigns powered by data and insights, activated by earned, owned and paid strategies.”
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Pilgrim is an Edelman Affiliate in Finland.