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Edelman’s 10 Trends Influencing 2020 report offers an in-depth look at the 10 important influencer developments we believe will impact...
News about the up coming Edelman Trust Barometer 2020 and a special report - a study of 600 institutional investors in six markets.
Inside Edelman is an ongoing series that spotlights Edelman experts who are doing extraordinary work across the Edelman network.
The trust barometer
The 2019 Edelman Trust Barometer reveals that trust has changed profoundly in the past year—people have shifted their trust to the relationships within their control, most notably their employers. Globally, 75 percent of people trust “my employer” to do what is right, significantly more than NGOs (57 percent), business (56 percent) and media (47 percent).