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Edelman’s 10 Trends Influencing 2020 report offers an in-depth look at the 10 important influencer developments we believe will impact...
News about the up coming Edelman Trust Barometer 2020 and a special report - a study of 600 institutional investors in six markets.
Inside Edelman is an ongoing series that spotlights Edelman experts who are doing extraordinary work across the Edelman network.
The trust barometer
The 2020 Edelman Trust Barometer reveals that despite a strong global economy and near full employment, none of the four societal institutions that the study measures—government, business, NGOs and media—is trusted. The cause of this paradox can be found in people’s fears about the future and their role in it, which are a wake-up call for our institutions to embrace a new way of effectively building trust: balancing competence with ethical behavior.